Mobile Marketing VerkaufsfB6rderma9Fnahmen Einstellungsbildung Marketingmanagement PDF 8ac37b455

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Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition) PDF




by Katharina Lange : Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)

ISBN : #3631730667 | Date : 2017-08-31

Description :

PDF-a3b4b | Anhand unterschiedlicher Produktkategorien untersucht diese experimentelle Studie den wachsenden M-Commerce-Markt. Die Autorin führt aus, wie der mobile Kommunikationskanal für Unternehmen eine Vielzahl einzigartiger Eigenschaften bietet. Im Mittelpunkt des Interesses steht dabei, welchen Einfluss Mobile Marketing auf die Einstellungsbildung hat und wie mobile Verkaufsfördermaßnahmen die Kaufe… Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)


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[Pub.72CwQ] Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition) PDF | by Katharina Lange


Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition) by by Katharina Lange

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Dynamics Heterogeneous Materials Pressure Phenomena PDF Eca9365c3

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Dynamics of Heterogeneous Materials (Shock Wave and High Pressure Phenomena) PDF




by Vitali Nesterenko : Dynamics of Heterogeneous Materials (Shock Wave and High Pressure Phenomena)

ISBN : #0387952667 | Date : 2001-09-21

Description :

PDF-67030 | This monograph deals with the behavior of essentially nonlinear heterogeneous materials in processes occurring under intense dynamic loading, where microstructural effects play the main role. This book is not an introduction to the dynamic behavior of materials, and general information available in other books is not included. The material herein is presented in a form I hope will make it useful n… Dynamics of Heterogeneous Materials (Shock Wave and High Pressure Phenomena)


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[Pub.49CuU] Dynamics of Heterogeneous Materials (Shock Wave and High Pressure Phenomena) PDF | by Vitali Nesterenko


Dynamics of Heterogeneous Materials (Shock Wave and High Pressure Phenomena) by by Vitali Nesterenko

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Strategische Produktgestaltung Marktorientierten Profitabler Produktmanagement PDF B71dddba3

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Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) PDF




by Dirk Schmidt-Gallas : Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)

ISBN : #382447994X | Date : 2003-12-12

Description :

PDF-b7cf5 | Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansätzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung…. Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)


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[Pub.23qUb] Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) PDF | by Dirk Schmidt-Gallas


Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) by by Dirk Schmidt-Gallas

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Strategic Alliances Innovation Amp Research PDF Dfea98500

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Strategic Alliances for Innovation and R&D (Research in Strategic Alliances) PDF




: Strategic Alliances for Innovation and R&D (Research in Strategic Alliances)

ISBN : #1623966221 | Date : 2014-04-01

Description :

PDF-c02c5 | Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and managem… Strategic Alliances for Innovation and R&D (Research in Strategic Alliances)


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Strategic Alliances for Innovation and R&D (Research in Strategic Alliances) by

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Gerontographics Life Stage Segmentation Marketing Development PDF 647bcec78

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Gerontographics: Life-Stage Segmentation for Marketing Strategy Development PDF




by George Moschis : Gerontographics: Life-Stage Segmentation for Marketing Strategy Development

ISBN : #1567200621 | Date : 1996-08-23

Description :

PDF-78684 | The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. Here is a marketing tool that can not only help segment the market, but target it successfully. Dr. Moschis’s market segmentation model is based on state-of-the-art knowledge and methodology. It shows marketers how to develop indust… Gerontographics: Life-Stage Segmentation for Marketing Strategy Development


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[Pub.87VcJ] Gerontographics: Life-Stage Segmentation for Marketing Strategy Development PDF | by George Moschis


Gerontographics: Life-Stage Segmentation for Marketing Strategy Development by by George Moschis

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Valuation Intangible Assets Exploration Entrepreneurship PDF Ff099a483

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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) PDF




by Philipp Sandner : The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)

ISBN : #3834917745 | Date : 2009-10-08

Description :

PDF-f9273 | Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from … The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)


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[Pub.06Qua] The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) PDF | by Philipp Sandner


The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) by by Philipp Sandner

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Family Business Key Issues Publication PDF 81cb62fc5

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Family Business: Key Issues (A Family Business Publication) PDF




: Family Business: Key Issues (A Family Business Publication)

ISBN : #1403947759 | Date : 2004-11-26

Description :

PDF-1f824 | The family business has been the most prevalent and pervasive form of business in many countries and raises particular questions concerning succession and governance and in particular the relationships between management, board members and family members. This book is a collection of articles by leading thinkers and practitioners on the family business which covers such issues as assuring a health… Family Business: Key Issues (A Family Business Publication)


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Family Business: Key Issues (A Family Business Publication) by

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Integrated Brand Marketing Measuring Returns PDF 12a8e988c

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Integrated Brand Marketing and Measuring Returns PDF




: Integrated Brand Marketing and Measuring Returns

ISBN : #0230577342 | Date : 2010-07-07

Description :

PDF-9cf47 | A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria…. Integrated Brand Marketing and Measuring Returns


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Integrated Brand Marketing and Measuring Returns by

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Internationale Markenstrategien Erfolgswirkung Markenstandardisierung Markenwert PDF Aaec97160

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Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition) PDF




by Michael Müller : Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition)

ISBN : #3658119675 | Date : 2015-12-02

Description :

PDF-a44fe | Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung. Für die Überprüfung des Modells führt der Autor eine Untersuchung in der Automobilbranche in 13 Ländern durch. Er belegt damit einen inversen U-förmigen Zusammenhang zwischen der Markenstandardisierung und dem Markenwert… Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition)


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[Pub.19ZdB] Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition) PDF | by Michael Müller


Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition) by by Michael Müller

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Marketing Playbook Battle Tested Capturing Keeping PDF 3c9f7bb8e

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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market PDF




by John Zagula : The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

ISBN : #1591840384 | Date : 2004-10-21

Description :

PDF-5738d | Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft … The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market


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[Pub.89rzU] The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market PDF | by John Zagula


The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by by John Zagula

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